[ВОШ, CAE, РАНХиГС] Study the following types of advertisement announcements and complete the practice tasks for them.
Attention! Don’t forget to include the necessary parts highlighted in blue.
I. Sponsored News Article
1. Sponsored News Article with an Exhibition /Trade Fair Announcement
[Headline] [Event Name] Set to Transform/Revolutionize the [Industry] Landscape in [Year]
[Byline] Written by [Author’s Name], Student Reporter, [School Newspaper Name]
[Placeline] [City, Date] – [Lead Sentence] The countdown has begun for [Event Name], the most anticipated/must-attend [Industry] event of the year, taking place in [Location] from [Start Date] to [End Date]. Industry leaders, innovators, and professionals will converge/assemble at [Venue Name] to explore/showcase the latest advancements/breakthroughs and connect/collaborate with key players.
This year’s event promises an unparalleled opportunity to [Key Benefit, e.g., experience cutting-edge technologies, network with top executives, discover groundbreaking solutions]. With over [Number] exhibitors, [Number] expert-led sessions, and thousands of attendees expected to participate/engage, [Event Name] is set to redefine/shape the future of [Industry].
"We are thrilled to welcome top professionals and pioneering brands to this year’s [Event Name],” said [Organizer’s Name], [Title] at [Company]. “This is more than an event—it’s a game-changing platform where ideas ignite/spark, partnerships form, and the industry evolves/grows.”
What to Expect:
Live Demonstrations/Showcases – Witness/experience groundbreaking innovations firsthand.
Expert Panels/Discussions – Gain insights from thought leaders shaping the industry.
Networking Opportunities – Meet/connect with decision-makers and potential partners.
Awards/Competitions – Celebrate/recognize excellence and achievements in the field.
Visitors can register now/sign up today to secure their spot at [Event Name]. Whether you are looking to expand your network/broaden your reach, discover new trends/stay ahead of the curve, or showcase your solutions/boost your brand visibility, this event is a must-visit/unmissable opportunity.
Join us at [Event Name] from [Date] at [Venue]!
Register now at [Website Link]
For media inquiries, partnership opportunities, or exhibitor details, contact [Press Contact Name] at [Email].
Practice tasks:
- Write a short, engaging advertisement for a high-tech AI exhibition designed to captivate teenagers and young adults.
Your goal is to entice visitors by highlighting mind-blowing exhibits (real or futuristic) and inviting them to an iconic venue where innovation meets imagination.
You MUST incorporate the following modern and compelling phrases in your ad:
showcased
jaw-dropping / flabbergasting
gaze in awe at /marvel at
state-of-the-art /cutting-edge
expert insights
lifelike / human-like
ponder /speculate on
take / offer a sneak peek into // catch /take / reveal a glimpse into
indulge in
replicate /mimic
- Promote a New Cyber-Security & Digital Self-Defense Course
Your school has introduced a new cyber-security and self-defense in digital space course for middle and high school students. Write a sponsored news article to inform students and parents about this course.
Aspects to Highlight:
- Importance of digital safety for teens
- Practical skills covered (password security, online scams, personal data protection)
- How the course prepares students for the digital world
- Quotes from a cybersecurity expert or school official
Active Words/Phrases:
equip students with | safeguard online identity | essential skills | navigate the digital world | tackle cyber threats | defend against hacking | expert-led sessions | cutting-edge techniques | protect personal data
2.Sponsored News Article (Product/Service Announcement)
[Headline] Revolutionizing [Industry]: How [Product/Service Name] is Changing the Game
[City, Date] – [Lead sentence]In today’s fast-paced world, consumers and businesses alike are constantly looking for [Solution to a Common Problem]. Enter [Product/Service Name], a groundbreaking innovation designed to [Key Benefit/Impact].
Developed by [Company Name], [Product/Service Name] offers [Brief Overview of Features]. Unlike traditional solutions, it [What Makes It Different], making it an ideal choice for [Target Audience].
According to [Expert or Company Representative Name], [Title] at [Company], “[Quote emphasizing the impact or uniqueness of the product/service].”
With features like [Feature 1], [Feature 2], and [Feature 3], [Product/Service Name] is poised to [Future Outlook/Potential Impact]. Consumers can now [Action Encouraging Engagement] by visiting [Website or Call-to-Action].
[Contacts] For media inquiries, please contact:
[Author’s Name]
[Title/Role]
[Company/Organization Name]
[Email Address]
[Phone Number]
Practice tasks
-
- Promote a New Cyber-Security & Digital Self-Defense Course
Your school has introduced a new cyber-security and self-defense in digital space course for middle and high school students. Write a sponsored news article to inform students and parents about this course.
Aspects to Highlight:
- Importance of digital safety for teens
- Practical skills covered (password security, online scams, personal data protection)
- How the course prepares students for the digital world
- Quotes from a cybersecurity expert or school official
Active Words/Phrases:
equip students with | safeguard online identity | essential skills | navigate the digital world | tackle cyber threats | defend against hacking | expert-led sessions | cutting-edge techniques | protect personal data
II. Press Release-Style Announcement (Corporate/Business Expansion News)
Title: [Company Name] Expands into [New Market/Launches New Product] to Meet Growing Demand
[City, Date] – In response to the increasing demand for [Industry/Product Category], [Company Name] has announced its expansion into [New Market/Region] with the launch of [New Product/Service]. This move marks a significant milestone in the company's mission to [Company Goal or Vision].
"Our expansion into [New Market] is a natural step forward as we continue to innovate and bring value to our customers," said [Company Representative Name], [Title] at [Company Name]. "With [New Product/Service], we are addressing [Specific Pain Point] and offering [Main Benefit]."
The [New Product/Service] will be available [Launch Date/Availability Details], providing customers with [Key Benefits]. This latest development reflects [Company Name]’s commitment to [Mission or Core Value, e.g., sustainability, affordability, technological advancement].
For more details, visit [Website URL] or contact [Press Contact Information].
Announce the Launch of a New Science Lab at School
Practice Tasks
- Imagine your school is opening a state-of-the-art science lab to promote hands-on learning.
Write a press release-style announcement to inform students, parents, and staff.
Aspects to Highlight:
- Purpose of the lab (STEM education, research opportunities, hands-on experiments)
- Key features (modern equipment, AI-integrated tools, 3D printing, virtual reality)
- How it benefits students
- Quotes from school leaders
Active Words/Phrases:
unveil | revolutionize | cutting-edge | foster innovation | empower students | immersive learning | hands-on experience | interactive technology | leading-edge research
-
Promote a Dancing Course at School
Outline for the Press Release:
1. Headline (Catchy & Engaging)
- Example: "New School Dance Course Inspires Students to Move, Groove, and Shine!"
Active Words/Phrases to Use in the Press Release:
Unleash your creativity through dance
Step into the rhythm of movement
Express yourself through dynamic choreography
Master different dance styles with expert guidance
Move with confidence and build your stage presence
Elevate your energy and coordination
Join a vibrant dance community and make new friends
Perform at school events and show off your skills
Ignite your passion for dance and self-expression
Experience the joy of movement
5. Call to Action (How to Join & Who to Contact)
Provide enrollment details and sign-up deadlines. Mention any fees (if applicable), required attire, and practice schedules.
4. Quotes from School Officials or Dance Instructors
Example: "Dancing is more than just movement—it’s confidence, creativity, and a great way to stay active," says [Instructor’s Name], lead choreographer of the course.
3. Key Features of the Course
Dance styles covered (hip-hop, salsa, contemporary, ballroom, etc.). Experienced instructors and interactive dance sessions. Opportunities for performances, competitions, and school events.
2. Introduction (Who, What, Where, When, Why?)
Announce the launch of a new dance course/club at your school. Mention who it is for (middle and high school students). Explain why it is an exciting opportunity (fun, fitness, self-expression, socializing).
1. Product Advertisement (Social Media Post)
[Attention-Grabbing Hook]
Introducing [Product Name] – the ultimate solution for [Pain Point/Need]!
Why Choose [Product Name]?
[Feature 1] – [Benefit 1]
[Feature 2] – [Benefit 2]
[Feature 3] – [Benefit 3]
Special Offer: Get [Discount/Bonus] if you order before [Date]!
Limited Stock Available! Grab yours now [Link]
#️[Relevant Hashtags]
Practice Tasks
-
- Promote a New Collection of Youth Clothing
A new fashion brand is launching a stylish and sustainably made collection for teenagers. Write a social media post announcing the launch.
Aspects to Highlight:
- Unique features (eco-friendly fabrics, gender-neutral designs, trendsetting looks)
- Special launch offers or discounts
- Why young people should love this collection
Active Words/Phrases:
unleash your style | eco-conscious fashion | limited edition | trendsetter | effortlessly cool | redefine youth fashion | must-have pieces | fresh drop | elevate your wardrobe | sustainable yet stylish
2. Promotional Email (Sales/Discount Offer)
Subject: Limited-Time Offer! Get [Discount] on [Product/Service]
Header: Your Favorite [Product/Service] Just Got More Affordable!
Body:
Hi [First Name],
We’ve got great news! For a limited time, enjoy [Discount]% off on [Product/Service]. Whether you're looking for [Specific Benefit], now is the perfect time to grab it at a special price!
Use Code: [CODE] at checkout
Offer valid until: [End Date]
Don’t miss out—this deal won’t last long!
Shop Now [Link]
Best,
[Your Brand]
Practice Tasks
-
- Offer an Early-Bird Discount for an Online ESL Speaking Club
Write an email promoting a new online ESL Speaking Club where students can practice fluency with expert tutors. Offer an exclusive early-bird discount to attract participants.
Aspects to Highlight:
- Benefits (fluency boost, confidence, international connections)
- Special limited-time discount
- How to register
Active Words/Phrases:
exclusive offer | unlock fluency | real-time practice | expert feedback | boost your confidence | one-time discount | reserve your spot | speak like a pro | interactive discussions
3. Website Landing Page (Product Launch)
Headline: Revolutionizing [Industry/Task] with [Product Name]!
Subheading: [One-Line Description of the Product’s Unique Selling Point]
What Makes [Product Name] Special?
[Feature 1] – [Benefit 1]
[Feature 2] – [Benefit 2]
[Feature 3] – [Benefit 3]
Early Bird Offer: Be among the first [Number] customers to get [Bonus/Discount]!
Order now & transform the way you [Action/Task]!
[Call-to-Action Button]
Practice Tasks
- Advertise a New Children's Summer Camp for Coding, Languages, and Arts
A tech-driven summer camp is opening for children ages 8-16. Create a landing page to attract parents looking for an educational yet fun summer experience.
Aspects to Highlight:
- Camp offerings (coding, robotics, language immersion, art workshops)
- Why it’s fun and engaging for kids
- Registration details and deadlines
Active Words/Phrases:
an unforgettable summer | explore creativity | hands-on coding | ignite curiosity | immersive experiences | interactive workshops | unleash potential | where learning meets adventure | reserve your spot
4. Google/ Yandex Ad (Short & Impactful)
Headline: [Product Name] – The Future of [Industry] Is Here!
Description: Upgrade your [Task/Activity] with [Product Name]. Get [Benefit]. Limited offer! Order now.
CTA: [Shop Now]
Practice Task
1. Advertise a New Fitness Center for Students
A youth-focused fitness center is opening, designed to help students stay fit and active. Write a short Google ad to attract new members.
Aspects to Highlight:
- State-of-the-art gym facilities (enumerate them)
- Teen-friendly workouts and classes
- Affordable student membership
Active Words/Phrases:
Level up your fitness | energize your body | exclusive student membership | unleash your strength | sweat smarter | workout revolution | get fit, stay strong
5. Influencer Collaboration Post (Instagram/YouTube)
Caption:
[Influencer’s First Name]’s New Favorite!
I’ve been using [Product Name] for [Duration], and it’s a game-changer! Whether you’re looking for [Benefit 1] or [Benefit 2], this product does it all.
Special for my followers! Get [Discount] with code [Code] at checkout. Don’t miss out!
#️[Relevant Hashtags]
Practice Tasks
- Promote a New Gadget for Students
A tech brand is releasing a smart note-taking gadget that converts handwritten notes into digital text. Write a collaboration post in the name of an influencer promoting this product.
Aspects to Highlight:
- How the gadget helps students stay organized
- Unique features (AI-powered, voice-to-text, cloud sync)
- Exclusive influencer discount code
Active Words/Phrases:
game-changer for students | never miss a note | smarter studying | stay organized | high-tech learning | effortless note-taking | AI-powered productivity | student must-have
6. Service-Based Advertisement (Freelancer/Business)
Need [Service] Done Right?
At [Business Name], we specialize in [Service] with [Years of Experience] and [Unique Selling Point].
Why Choose Us?
[Benefit 1]
[Benefit 2]
[Benefit 3]
Book a Free Consultation Today! [Link]
Practice Tasks
- Advertise Private Tutoring for ESL Olympiad Preparation
A professional ESL coach is offering one-on-one tutoring for Olympiad participants. Create a business advertisement to attract students.
Aspects to Highlight:
- Expertise of the tutor (years of experience, past winners)
- How students will benefit (enhanced writing, debate, advanced vocabulary)
- Special first-session discount
Active Words/Phrases:
tailored coaching | unlock your potential | train with the best | Olympiad-level fluency | competitive edge | personalized strategy | master the art of English | sharpen your skills
7. Event Promotion (Webinar/Workshop)
Subject: Join Us for [Event Name] – Reserve Your Spot Now!
Header: Discover [Topic] with [Speaker Name]!
Body:
Are you ready to [Achieve Goal/Overcome Challenge]? Join us on [Date] for an exclusive [Webinar/Workshop], where [Expert Name] will share [Key Takeaways].
What You’ll Learn:
[Point 1]
[Point 2]
[Point 3]
Seats are Limited! Register Now [Link]
Practice Tasks
- Promote a Press Conference for a University Announcing New Courses
A prestigious university is hosting a press conference where the rector will unveil new academic courses. Write an event promotion ad for this occasion to be posted on the University’s website.
Aspects to Highlight:
- The significance of the new courses
- Who should attend (students, parents, educators)
- Date, time, location, and registration details
Active Words/Phrases:
a new era of education | groundbreaking academic programs | shape your future | exclusive insights | meet the experts | education redefined | opportunities await | register now
8. Flash Sale (Urgency-Based Marketing)
HURRY! 24-Hour Flash Sale!
Up to [Discount]% Off on [Category/Product Name]
Sale Ends: [Date/Time]
Shop Now Before It’s Gone!
[Link to Store]
Practice Tasks
- Announce a Last-Minute Discount for a School Science Fair
Your school is hosting a science fair, and there’s a last-minute discount for participants who register today. Write a flash sale ad for the event to be posted on VKontakte as a sponsored social media post or a Yandex /Google ad .
Aspects to Highlight:
- Why students should participate (hands-on learning, innovation, competition)
- Limited-time discount offer
- Call to action
Active Words/Phrases:
one-day-only offer | ignite your curiosity | showcase your genius | don’t miss this opportunity | secure your spot today | breakthrough discoveries | future scientists welcome