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I. Look at the commercial of aspirin below. What would you do to increase the sales of this product?

II. Listen to the story and drag the words from the word bank into the right gaps:

In the 1970s, Herta Herzog, an Austrian   with a   marketing, worked for the Jack Tinker agency in New York. One of her clients was Alka-Seltzer, a brand looking for more customer   in a crowded market.

At that time, their   showed one hand   one of the tablets into a glass of water, where it began fizzing quietly. Herzog felt this picture was too mild for the   effect. With a   managerial decision, she suggested showing the hand throwing two tablets into the glass,   one.

The impact was  . Sales didn’t just   upwards—they doubled. Alka-Seltzer quickly moved into an upper-tier position, reaching new   markets and shaping consumer  .

Herzog proved that sometimes the secret is not changing the product, but changing how people see it—making the   louder, brighter, and twice as convincing.

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