Task 1

1) The marketing agency suggested that company [k4: wrong article] the company should make [k3: unnatural collocation] launch a joint advertising campaign with famous sportswear brand [k4: wrong article] a famous sportswear brand.

2) The managing director insisted on changing not only logo [k4: wrong article] the logo of the company, but also the visual identity too [k3: redundancy] .

3) I suggested that they are used to awarding the competitor image for the quick viral visibility [k2: lack of coherence + k3: inaccurate word choice + k3: unnatural phrasing] should improve the competitor’s image to achieve rapid viral visibility.

4) The branding experts advised that the company should expand its presence into an adjacent market after the rebranding.

5) The Head of the Marketing [k4: wrong article] Marketing suggested that the brand should fit into cultural conversations and show their [k4: incorrect pronoun] its own relevance for young audience [k4: wrong article + k3: unnatural collocation] to a young audience.

6) That brand is used to working with great caution and distinguishing a temporary trend from a truly important cultural shift.

7) After some years of the aggressive sales [k4: wrong article + k3: unnatural collocation] aggressive sales tactics, customers are used to seeing that brand such as [k3: inaccurate word choice] as something very cheap and not really prestige [k3: inaccurate word choice] prestigious.

8) Companies , [k5: syntax] which year by year were worked [k4: wrong voice] have worked on the global market, are usually used to face with [k4: wrong preposition] facing hard competition and misinformation campaign [k4: wrong article + k4: incorrect number form] a misinformation campaign / misinformation campaigns.

9) An experienced brand manager is used to analysing the audience reaction, not only relying on effective advertising.

10) Customers are gradually used to seeing [k4: wrong verb form] getting used to seeing the witty comments under a competitor's post such as [k3: inaccurate word choice] as modern marketing strategy.

11) We saw the marketing team discussing a new approach to promotion the brand [k4: misuse of a verbal] promoting the brand, even before starting the rebranding.

12) I saw the new managing director come out to the press and announce the position changing [k3: unnatural phrasing] repositioning of the company.

13) Everyone watched the brand try to attract a new audience by making a culturally important advertising campaign.

14) We saw the competitors use someone else's news hook to immediately appear in the spotlight.

15) Journalists saw company officials [k4: wrong article] the company officials defend their reputation, than [k4: incorrect conjunction] when their alternative product is faced [k4: wrong voice + k4: wrong tense] faced a misinformation campaign.

April,22,2026

Task 4

1. Howard Schultz has witnessed how his father, an army veteran, lived [k4: the target structure required here is witness + object + bare infinitive / -ing form; witnessed how his father lived in poverty = slightly more explanatory, with more focus on the manner/circumstances.] witnessed his father, an army veteran, living in poverty, barely making ends meet while working in low-paid jobs and living in public housing. in the poverty [k4: wrong article] in poverty, barely making ends meet by working on [k4: wrong preposition] in low-paid jobs and living in the public housing project [k3: inaccurate word choice] public housing.

Howard Schultz has witnessed his father, an army veteran, living in poverty, barely making ends meet while working in low-paid jobs and living in public housing.

2. Schultz's family lived without savings, and his father was often defeated by low-paid jobs [k3: unnatural collocation] worn down by poorly-paid / low- paying work.

Schultz’s family was forced to live without savings, and his father was often worn down by exhausting, poorly/badly- paid work.

3. Most of the mentors suggest that Schultz should seize the day and use the scholarship to get out from the poverty [k4: wrong preposition + k4: wrong article] out of poverty, but he was fascinated by the odd jobs in the coffee shops [k3: inaccurate word choice] odd jobs in coffee shops.

Many mentors suggest that Schultz should seize the day and use his scholarship to escape poverty, but he was fascinated by odd jobs in coffee shops.

4. In the childhood [k4: wrong article + k3: unnatural phrasing] In childhood, Schultz often hear [k4: wrong tense or k4: wrong verb form] heard how his father describe [k4: wrong verb form] described his own low-paid jobs such as [k3: inaccurate word choice] as being disheartening and humbling, that [k2: illogical linking or k4: incorrect pronoun] which kept him in feelings of hopelessness [k3: unnatural phrasing] in a state of hopelessness.

In childhood, Schultz often heard his father describe his poorly paid jobs as disheartening and humbling, which left him in a state of hopelessness.

5. The humbling experience of growing up in the poverty [k4: wrong article] in poverty has been shared in the interview by Schultz [k3: awkward passive phrasing] shared by Schultz in interviews, where he remembers recalls how he convinced his first investors.

The humbling experience of growing up in poverty has been shared by Schultz in interviews in which he recalls how he persuaded his first investors.

6. Friends and family have witnessed how Schultz take [k4: wrong verb form] took odd jobs, receiving [k3: awkward phrasing] while receiving the scholarship, and they suggest that he should save up more money [k3: slightly informal phrasing] save more money, but he always seizes the day.

Friends and family have witnessed Schultz take odd jobs while receiving his scholarship, and they often suggest that he should save more money, but he always seizes the day.

7. The defeated spirit has been overcome by Schultz [k3: illogical phrasing] A defeated spirit has been overcome by Schultz, who was never broken by the hopelessness of the public housing project [k3: inaccurate word choice] public housing; on the contrary, he was impressed by the skill of the seizing the day [k4: misuse of a verbal + k4: wrong article] seizing the day.

A defeated spirit has been overcome by Schultz, who was never broken by the hopelessness associated with public housing; on the contrary, he admired the ability to seize the day.

Task 5

Gates Sr.: I have come here because I believe you are trying to block Howard Schultz in a deeply unfair way. You know perfectly well that he has only 60 days to raise the money, and yet you have chosen this moment to outbid him with an all-cash offer.

Rival investor: I am not blocking anyone. I am making a legitimate business offer. If my proposal is stronger, that is simply how the market works.

Gates Sr.: The Starbucks deal is so important for Howard Schultz, [k5: syntax] because he had has been dreaming about it since childhood. Nowadays he has opportunities [k3: inaccurate word choice] an opportunity to buy that company and make it profitable. The Starbucks deal matters deeply to Howard Schultz because he has dreamt of it since childhood. He now has a real opportunity to buy the company and make it successful. There is still time to do the right thing.

Rival investor: I am simply making a competitive offer. This is how business works.

Gates Sr.: From a financial standpoint, your offer is stronger. The issue is not only the amount, but also the principle.

Rival investor: No one is forcing Schultz to compete. He does not have money [k4: wrong article] the money to buy that business.

Gates Sr.: I would urge you to step back from this deal. If he does not raise the money after 60 days, you can If he does not raise the money after 60 days, you can take the deal [k3: unnatural collocation] pursue the deal.I would urge you to step back from this deal. If he does not raise the money within 60 days, you can pursue the deal then.

Rival investor: I am simply making a competitive offer. If he cannot raise the money, that is not my responsibility.

Gates Sr.: If you go through with this, you may damage your reputation. Some lines should not be crossed, even in business. You should withdraw your offer.

Rival investor: Schultz has already spent weeks trying to raise the funds, but I do not want to wait it [k4: wrong preposition / k3: unnatural collocation] wait for him.Schultz has already spent weeks trying to raise the funds, but I do not want to wait for him indefinitely.

Gates Sr.: This could destroy his only chance to buy the company. He may be financially weak, but he is not lacking in vision. If you back down now, people will remember your integrity.

Rival investor: Okay, I will give him the opportunity to buy that company, but I will also offer him my deal, where I want to take part as a partner. All right, I will give him the opportunity to buy the company, but I would also like to offer him a partnership arrangement.

Gates Sr.: Good news[k4: wrong article] That is good news, I will discuss it with him.

Gates Sr.: That is good news. I will discuss it with him.

April, 30.2026_Article rendering

Task 2

Focus on the meeting [k3: unnatural phrasing + k4: wrong verb form] A focus on meeting the high requirements of international and domestic company's [k4: incorrect possessive case] company standards will make [k4: wrong tense] made it possible to create the best companies [k3: inaccurate word choice] leading enterprises in Russia, which comply [k4: wrong tense] complied with IKEA policy [k4: wrong number form] policies and quality requirements. Production capacity higher, than market average parameters. [k5: sentence fragment + k3: unnatural phrasing + k5: unnecessary comma] The production capacity of these enterprises is significantly higher than the market average.

A focus on meeting the company’s strict international and domestic standards made it possible to create leading Russian enterprises that complied with IKEA’s policies and quality requirements. Their production capacity is significantly above the market average.

Both inside and outside capacity [k3: inaccurate word choice] in-house and external production facilities, used by IKEA, regular production audits are conducted [k4: wrong voice / incorrect sentence structure] undergo regular production audits. In addition, they regular look for [k4: incorrect adverbial form + k3: inaccurate word choice] they are regularly monitored for principal сompliance [k3: unnatural collocation] compliance with the principle of the open calculation of the cost price [k3: unnatural phrasing] open cost calculation with continuous working focus [k3: unnatural collocation] a continuous focus on reducing cost [k4: wrong number form] costs and increasing volumes.

Both in-house and external production facilities used by IKEA undergo regular production audits. They are also regularly monitored for compliance with the principle of open cost calculation, with a continuous focus on reducing prices and increasing volumes.

Team buyers [k3: inaccurate word choice] Purchasing teams work side by side with their partners and delve deeply into the processes of each company. That support [k4: incorrect pronoun + k4: subject-verb agreement] This support is very useful for effectively operating production [k3: unnatural phrasing] the operational efficiency of any supplier, which helps to present these indicators on the level of international market players [k3: unnatural phrasing + k3: inaccurate word choice] helping to bring these indicators up to the level of international market players.

Purchasing teams maintain close cooperation with partners and become deeply involved in the processes of each enterprise. Such support is undoubtedly valuable for the operational efficiency of any supplier and helps bring performance indicators up to the level of international market players.

Besides improving production settings [k3: inaccurate word choice] performance indicators, investment projects are often used in [k3: unnatural collocation] supported through preferential financing schemes at the buyer's own cost [k3: unnatural phrasing] at the buyer’s expense.

In addition to improvements in production performance, preferential financing schemes for investment projects are often provided at the buyer’s expense.

Deeply development [k4: adverb instead of adjective + k3: unnatural collocation] Detailed development of purchasing scenarios and optimization of the all [k4: wrong article / determiner] the entire supply chain are also supported the long-term projects [k4: wrong voice + k3: inaccurate meaning] also make it possible to support long-term projects.

Detailed development of purchasing scenarios and optimization of the entire supply chain also help support long-term projects.

All these factors are attracted [k4: wrong voice] attract producers, as a result of which [k5: syntax — comma needed before the phrase] as a result of which manufactures [k3: wrong word choice] manufacturers create the production vertical [k3: unnatural phrasing] the brand’s production vertical with the partnership of IKEA [k3: unnatural collocation] IKEA as a close partner, increasing capacity.

All these factors attract manufacturers; as a result, enterprises build the brand’s production vertical in close partnership with IKEA, while increasing their capacity.

Termination of relationship [k4: wrong article + k4: wrong number form] The termination of relations between IKEA and the Russian market . [k5: syntax — sentence is incorrectly split] on the one hand gives opportunity [k4: wrong article + k3: unnatural collocation] opens up opportunities for the Russian manufactures [k3: wrong word choice + k4: wrong article] Russian manufacturers, on the other hand creates [k5: syntax — commas needed around linking phrases] , while on the other hand, it creates some chaos for producers with a high share of sales of that company [k3: unnatural phrasing] to that company.

The termination of relations between IKEA and the Russian market, on the one hand, opens up opportunities for Russian manufacturers; on the other hand, it creates a degree of chaos for producers whose sales were heavily dependent on IKEA.

Average supplier cooperation duration [k3: unnatural phrasing] The average duration of supplier cooperation with IKEA closely to [k4: missing verb + k3: inaccurate word choice] is close to 10 years, and there are some examples of companies in Russia , [k5: syntax — unnecessary comma] which passed over the 20 years of working [k3: unnatural phrasing] have passed the 20-year mark of working with that brand. Strong focus on the production [k4: wrong article] production is become [k4: wrong verb form] has become not only strength [k4: wrong article] a strength, but also the weakness [k4: wrong article] a weakness of IKEA business model.

The average duration of supplier cooperation with IKEA is close to 10 years, and some Russian companies have even passed the 20-year mark of working with the brand. In the new circumstances, a strong focus on production has become not only a strength but also a vulnerability of IKEA’s business model.

The IKEA withdrawal reveals some weaknesses:

• single-channel sales [k3: unnatural phrasing] single-channel sales dependence and the lack of an own distribution network;
• high specialization, as a result , and not enough widely product line [k5: syntax + k4: wrong adverb/adjective form + k3: unnatural phrasing] and, as a result, an insufficiently broad product line;
• project plan is designed for demand, more volume, than the Russian market may provides [k3: inaccurate word choice + k4: wrong verb form + k5: unnecessary commas] a production plan designed for demand volumes greater than the Russian market can provide;
• reduced trust from sub-suppliers in the new reality, when they no longer have a well-known brand behind them.

IKEA’s withdrawal has revealed several weaknesses: dependence on a single sales channel and the lack of an in-house distribution network; high specialization and, consequently, an insufficiently broad product line; production plans designed for demand volumes greater than the Russian market can provide; and reduced trust from sub-suppliers in the new reality, where they no longer have a well-known brand behind them.

At the same time, the experience and quality capacity [k3: inaccurate word choice] of production facilities of the furniture production should not underestimate [k4: wrong voice] be underestimated, previously engaged into [k4: wrong preposition + k3: unnatural collocation] involved in IKEA production, but now become [k4: wrong verb form] having become available.

At the same time, the accumulated experience and the quality of the furniture production facilities previously involved in IKEA production, but now available to the market, should not be underestimated.

For May,5,2026

For May 05, 2026

Task

1.) Thus, IKEA is the biggest furniture retailer.

2.) The customers have many problems with shipping or transportation. Therefore, IKEA invented flat packing that helped to decrease the cost and make the convience [k3: unnatural collocation + k5: wrong spelling] make things convenient for people. Therefore, IKEA invented flat-pack furniture, which helped reduce costs and make transportation more convenient for customers.

3.) The brand regularly pay [k4: wrong subject-word agreement] pays for different projects related to CSR. That account [k4: wrong subject-word agreement] accounts for 4% of their [k4: incorrect pronoun] its cash turnover. The brand regularly pays for various CSR-related projects. That accounts for 4% of its cash turnover.

4.) Rather than try [k4: misuse of a verbal] trying to make it by myself, I go to my sister, who has immersed herself in it. Rather than trying to do it by myself, I turn to my sister, who has fully immersed herself in it.

5.) Chinese companies produced not only cheap but also high quality [k5: wrong spelling] high-quality goods.

6.) Apart from being famous, they continue to expand their positions in market [k4: wrong article + k4: wrong preposition] the market. Apart from being well known, they continue to strengthen their position in the market.

7.) Different logos of companies can imply something. The logos of different companies can imply particular ideas or values.

8.) Purchasing teams always have a drive to reduce purchase prices to make their companies more competitive.

9.) NIKE allows sportswear companies to compete with them [k4: incorrect pronoun] it.

10.) Digital marketing tools allow you to increase the attractiveness of your goods. Digital marketing tools help increase the attractiveness of your products.

11.) IKEA has the wide assortment [k4: wrong article + k3: unnatural collocation] a wide ассортимент so [k5: syntax – run-on phrases – separate independent phrases with a full stop or ‘;’] , so they need the huge warehouses [k4: wrong article] huge warehouses to hold it. IKEA has a wide assortment of furniture, so it needs huge warehouses to store it.

12.) To remain the viral visibility [k3: unnatural collocation] maintain viral visibility, you need to invent something unique every year. To maintain viral visibility, you need to come up with something unique every year.

13.)The [k5: capitalization error] The interest in the brand remains strong, if your company has the goodwill [k4: wrong article] goodwill and you make something positive for the environment and society. Interest in the brand remains strong if the company has goodwill and does something positive for the environment and society.

14.) A country of presence should continue hard working [k4: misuse of a verbal + k3: unnatural phrasing] working hard to be visible. A country of presence should continue working hard to remain visible.

15.) IKEA be [k4: wrong verb form] is associated with the the [k5: wrong spelling] the biggest furniture retailer in the world. IKEA is associated with being the biggest furniture retailer in the world.

16.) We undergo a production audit every month.

17.) Many brands used the third-party production capacity [k3: unnatural collocation] third-party production facilities to decrease the cost of their products. Many brands used third-party production facilities to reduce the cost of their products.

18.) The production analyst should think in-depth development of purchasing scenarios [k4: wrong preposition + k3: unnatural phrasing] in depth about the development of purchasing scenarios. The production analyst should think in depth about the development of purchasing scenarios.

Potentially missed or debatable issues

1. The customers [k3: possibly unnecessary article] Customers — the definite article is possible, but a general reference without it may sound more natural.

2. cash turnover [k3: debatable collocation] turnover / revenue — the original is understandable, but cash turnover may sound slightly awkward depending on the context.

3. A country of presence [k3: possibly inaccurate wording] A country where the brand is present — the original looks like a literal calque and may need reformulation depending on the intended meaning.

May, 12, 2026

People open bank accounts, thus crediting it [k4: incorrect pronoun] the bank. //People open bank accounts, thereby crediting the bank.

According to the role [k3: inaccurate word choice] rule of fractional reserve banking, a bank keeps only 10% of each creditor’s deposit in reserve, giving the remaining 90% as credit to borrowers.

The borrowers buy houses with this money, offering the houses as security on the credit [k3: unnatural financial collocation] for the loan. //Borrowers buy houses with this money, offering the same houses as security for the loan.

If the borrower cannot pay for credit [k3: unnatural financial collocation] repay the loan, the bank gets the title for [k4: wrong preposition] to the house and starts selling it to compensate for part of the issued loan.

In the early to mid-2000s, American banks stopped to evaluate [k4: misuse of a verbal] evaluating borrowers’ solvency soberly. //In the early to mid-2000s, American banks stopped assessing borrowers’ solvency realistically.

The supply of houses were exceeded [k4: wrong voice + k4: subject-verb agreement] exceeded demand, so banks could get back only part of the money issued as credit.

The latter could not paid [k4: wrong verb form] pay salaries to employees, pay back their credits, access their operational cash flow, or increase their clients’ pension savings.

The chains of credit were poured in [k3: inaccurate translation of “посыпались”] collapsed. //The chains of credit collapsed.

People started pulling money out of different stocks, bonds, deposits and other instruments, in particular Russian ones, which were backed up with interest and dividends on American securities.

In the second part of the interview, the speaker emphasizes that successful organizational change requires a structured, data-driven approach.

She mentions three key phases or aspects: understanding the current situation, taking action and managing the process, and monitoring progress.

Speaker [k4: wrong article] The speaker stresses using multiple data sources to identify problems, including trend data, benchmarking, surveys, and human resource management data.

To drive change, she highlights the role of managers and working groups.

During the disruption [k3: inaccurate word choice] transition, she recommends interviewing staff to maintain communication and address concerns. //During the transition period, she recommends interviewing staff in order to maintain communication and address their concerns.

Finally, she emphasizes the importance of continuous reappraisal and review to ensure lasting improvement.

Summary of an interview

Video 1

I would like to start by saying that the speaker in the video discussed dealing with organizational change and the three key aspects to consider. //The video discusses how organizations should deal with change and outlines three key aspects that need to be considered.

I have divided my response into three parts.  //The speaker focuses on three main areas: the quality of analysis, staff engagement, and the organization’s dynamism and context.

First, I will talk about the quality of the analysis. Second, I will discuss staff engagement. Finally, I will cover the dynamism and context of the organization.  //First, the speaker emphasizes the importance of high-quality analysis. Then, staff engagement is presented as a crucial factor. Finally, the organization’s dynamism and context are also highlighted.

Let me briefly go over the main points regarding the quality of the analysis. //Regarding the quality of analysis, the speaker explains that it should be based on several perspectives.

It is based on specific perspectives, what is currently happening in the company, both hard and soft data, financial metrics, and it is very important to perform a cross-check. [k2: unclear reference — “it” should clearly refer to analysis] //The analysis should take into account the current situation in the company, both hard and soft data, financial metrics, and cross-checking.

Turning to the staff engagement [k4: wrong article] staff engagement, it is the highly important aspect [k4: wrong article + k3: unnatural phrasing] a highly important aspect, because the employees [k4: wrong article] employees should know the chain of changes [k3: unnatural collocation] sequence of changes and to be [k4: lack of parallel structure] be informed and engaged by managers. //Staff engagement is also emphasized, as employees need to understand the sequence of changes and be kept informed and involved by managers.

Moving on the dynamism [k4: wrong preposition] to the dynamism and context of the organization, the change takes time, so you [k1: register — avoid direct address in a neutral summary] organizations should understand that. //The speaker also points out that organizational change takes time and should be understood in relation to the company’s context and pace of development.

To sum up, there are three aspects of changes [k4: incorrect number form] change and if you [k1: register — avoid direct address in a summary] an organization want [k4: subject-verb agreement] wants to do it clear [k3+k4: inaccurate word choice, wrong part of speech] successfully, you should follow them. //Overall, the video shows that successful organizational change depends on careful analysis, staff engagement, and a clear understanding of the organization’s context.

...

In the second part of the interview, the speaker emphasizes that successful organizational change requires a structured, data-driven approach.

She mentions three key phases or aspects: understanding the current situation, taking action and managing the process, and monitoring progress.

Speaker [k4: wrong article] The speaker stresses using multiple data sources to identify problems, including trend data, benchmarking, surveys, and human resource management data.

To drive change, she highlights the role of managers and working groups.

During the disruption [k3: inaccurate word choice] transition, she recommends interviewing staff to maintain communication and address concerns. //During the transition period, she recommends interviewing staff in order to maintain communication and address their concerns.

Finally, she emphasizes the importance of continuous reappraisal and review to ensure lasting improvement.

Video on tourism_ summary

Today I am going to talk about the video [k3: article/reference; if the video has not been mentioned before, “a video” sounds more natural.] a video on sustainable tourism. I have divided my response into two parts. First, I will talk about how tourism is damaged the environment [k4: wrong passive structure; tourism causes damage, so an active verb is needed.] damages the environment. Then, I will talk how [k4: missing preposition; the structure is “talk about how...”.] about how tourists can support the local economy. Today I am going to talk about a video on sustainable tourism. I have divided my response into two parts. First, I will talk about how tourism damages the environment. Then, I will talk about how tourists can support the local economy.

In that [k3: reference; “the video” is more natural after the video has already been introduced.] the video, the speaker said that the tourists [k4: article; the sentence refers to tourists in general, so no article is needed.] tourists spend [k3: lexical choice; people “use” or “consume” water, not “spend” it.] use a huge amounts [k4: article/number agreement; “amounts” is plural, so “a” is incorrect.] huge amounts of water in an area [k4/k3: number; the idea is general, so the plural “areas” is more suitable.] areas where water is scarce, some of people still do not know the lack basic waste and recycling system [k2/k3/k4: unclear syntax and logic; people cannot “know the lack” of a system. The intended idea seems to be that some destinations do not have basic waste and recycling systems.] and some destinations still lack basic waste and recycling systems, so it increases the impact for environment [k2/k3/k4: unclear reference, wrong preposition and missing article; the natural phrase is “impact on the environment”.] this increases the negative impact on the environment. In the video, the speaker says that tourists use huge amounts of water in areas where water is scarce. He also says that some destinations still lack basic waste and recycling systems, which increases the negative impact on the environment.

Moving on the [k4: missing preposition; the correct transition is “moving on to...”.] to how tourists can support the local economy. The author [k3: lexical choice; for a video, “speaker” is more natural than “author”.] speaker said that travelers should buy locally made souvenirs and eat in restaurants, in which [k3: relative adverb; “where” is more natural with places such as restaurants.] where they can try the locally sourced food [k4/k3: article; “locally sourced food” is used generally here, so “the” is not needed.] locally sourced food. Moving on to how tourists can support the local economy, the speaker says that travelers should buy locally made souvenirs and eat in restaurants where they can try locally sourced food.

To sum up, there are many aspects that depend on environment, during vacation [k2/k3/k4/k5: unclear logic, missing article and unnecessary comma; the idea should be expressed as tourism affecting the environment.] aspects of tourism that affect the environment during vacations, and people can help natura [k5: spelling] nature by making correct things [k3: lexical choice; the natural phrase is “making responsible choices” or “doing the right thing”.] making responsible choices. they [k5: capitalization; this is the beginning of a new sentence.] They should focus on how to avoid these mistakes [k3: lexical choice; tourists avoid “harmful practices” rather than “mistakes”.] avoiding harmful practices and protect the environment for the new generations [k3: collocation; the standard phrase is “future generations”.] future generations. To sum up, tourism affects the environment in many ways, but people can help nature by making responsible choices. They should avoid harmful practices and protect the environment for future generations.