Task 1

1) The marketing agency suggested that company [k4: wrong article] the company should make [k3: unnatural collocation] launch a joint advertising campaign with famous sportswear brand [k4: wrong article] a famous sportswear brand.

2) The managing director insisted on changing not only logo [k4: wrong article] the logo of the company, but also the visual identity too [k3: redundancy] .

3) I suggested that they are used to awarding the competitor image for the quick viral visibility [k2: lack of coherence + k3: inaccurate word choice + k3: unnatural phrasing] should improve the competitor’s image to achieve rapid viral visibility.

4) The branding experts advised that the company should expand its presence into an adjacent market after the rebranding.

5) The Head of the Marketing [k4: wrong article] Marketing suggested that the brand should fit into cultural conversations and show their [k4: incorrect pronoun] its own relevance for young audience [k4: wrong article + k3: unnatural collocation] to a young audience.

6) That brand is used to working with great caution and distinguishing a temporary trend from a truly important cultural shift.

7) After some years of the aggressive sales [k4: wrong article + k3: unnatural collocation] aggressive sales tactics, customers are used to seeing that brand such as [k3: inaccurate word choice] as something very cheap and not really prestige [k3: inaccurate word choice] prestigious.

8) Companies , [k5: syntax] which year by year were worked [k4: wrong voice] have worked on the global market, are usually used to face with [k4: wrong preposition] facing hard competition and misinformation campaign [k4: wrong article + k4: incorrect number form] a misinformation campaign / misinformation campaigns.

9) An experienced brand manager is used to analysing the audience reaction, not only relying on effective advertising.

10) Customers are gradually used to seeing [k4: wrong verb form] getting used to seeing the witty comments under a competitor's post such as [k3: inaccurate word choice] as modern marketing strategy.

11) We saw the marketing team discussing a new approach to promotion the brand [k4: misuse of a verbal] promoting the brand, even before starting the rebranding.

12) I saw the new managing director come out to the press and announce the position changing [k3: unnatural phrasing] repositioning of the company.

13) Everyone watched the brand try to attract a new audience by making a culturally important advertising campaign.

14) We saw the competitors use someone else's news hook to immediately appear in the spotlight.

15) Journalists saw company officials [k4: wrong article] the company officials defend their reputation, than [k4: incorrect conjunction] when their alternative product is faced [k4: wrong voice + k4: wrong tense] faced a misinformation campaign.

April,22,2026

Task 4

1. Howard Schultz has witnessed how his father, an army veteran, lived [k4: the target structure required here is witness + object + bare infinitive / -ing form; witnessed how his father lived in poverty = slightly more explanatory, with more focus on the manner/circumstances.] witnessed his father, an army veteran, living in poverty, barely making ends meet while working in low-paid jobs and living in public housing. in the poverty [k4: wrong article] in poverty, barely making ends meet by working on [k4: wrong preposition] in low-paid jobs and living in the public housing project [k3: inaccurate word choice] public housing.

Howard Schultz has witnessed his father, an army veteran, living in poverty, barely making ends meet while working in low-paid jobs and living in public housing.

2. Schultz's family lived without savings, and his father was often defeated by low-paid jobs [k3: unnatural collocation] worn down by poorly-paid / low- paying work.

Schultz’s family was forced to live without savings, and his father was often worn down by exhausting, poorly/badly- paid work.

3. Most of the mentors suggest that Schultz should seize the day and use the scholarship to get out from the poverty [k4: wrong preposition + k4: wrong article] out of poverty, but he was fascinated by the odd jobs in the coffee shops [k3: inaccurate word choice] odd jobs in coffee shops.

Many mentors suggest that Schultz should seize the day and use his scholarship to escape poverty, but he was fascinated by odd jobs in coffee shops.

4. In the childhood [k4: wrong article + k3: unnatural phrasing] In childhood, Schultz often hear [k4: wrong tense or k4: wrong verb form] heard how his father describe [k4: wrong verb form] described his own low-paid jobs such as [k3: inaccurate word choice] as being disheartening and humbling, that [k2: illogical linking or k4: incorrect pronoun] which kept him in feelings of hopelessness [k3: unnatural phrasing] in a state of hopelessness.

In childhood, Schultz often heard his father describe his poorly paid jobs as disheartening and humbling, which left him in a state of hopelessness.

5. The humbling experience of growing up in the poverty [k4: wrong article] in poverty has been shared in the interview by Schultz [k3: awkward passive phrasing] shared by Schultz in interviews, where he remembers recalls how he convinced his first investors.

The humbling experience of growing up in poverty has been shared by Schultz in interviews in which he recalls how he persuaded his first investors.

6. Friends and family have witnessed how Schultz take [k4: wrong verb form] took odd jobs, receiving [k3: awkward phrasing] while receiving the scholarship, and they suggest that he should save up more money [k3: slightly informal phrasing] save more money, but he always seizes the day.

Friends and family have witnessed Schultz take odd jobs while receiving his scholarship, and they often suggest that he should save more money, but he always seizes the day.

7. The defeated spirit has been overcome by Schultz [k3: illogical phrasing] A defeated spirit has been overcome by Schultz, who was never broken by the hopelessness of the public housing project [k3: inaccurate word choice] public housing; on the contrary, he was impressed by the skill of the seizing the day [k4: misuse of a verbal + k4: wrong article] seizing the day.

A defeated spirit has been overcome by Schultz, who was never broken by the hopelessness associated with public housing; on the contrary, he admired the ability to seize the day.

Task 5

Gates Sr.: I have come here because I believe you are trying to block Howard Schultz in a deeply unfair way. You know perfectly well that he has only 60 days to raise the money, and yet you have chosen this moment to outbid him with an all-cash offer.

Rival investor: I am not blocking anyone. I am making a legitimate business offer. If my proposal is stronger, that is simply how the market works.

Gates Sr.: The Starbucks deal is so important for Howard Schultz, [k5: syntax] because he had has been dreaming about it since childhood. Nowadays he has opportunities [k3: inaccurate word choice] an opportunity to buy that company and make it profitable. The Starbucks deal matters deeply to Howard Schultz because he has dreamt of it since childhood. He now has a real opportunity to buy the company and make it successful. There is still time to do the right thing.

Rival investor: I am simply making a competitive offer. This is how business works.

Gates Sr.: From a financial standpoint, your offer is stronger. The issue is not only the amount, but also the principle.

Rival investor: No one is forcing Schultz to compete. He does not have money [k4: wrong article] the money to buy that business.

Gates Sr.: I would urge you to step back from this deal. If he does not raise the money after 60 days, you can If he does not raise the money after 60 days, you can take the deal [k3: unnatural collocation] pursue the deal.I would urge you to step back from this deal. If he does not raise the money within 60 days, you can pursue the deal then.

Rival investor: I am simply making a competitive offer. If he cannot raise the money, that is not my responsibility.

Gates Sr.: If you go through with this, you may damage your reputation. Some lines should not be crossed, even in business. You should withdraw your offer.

Rival investor: Schultz has already spent weeks trying to raise the funds, but I do not want to wait it [k4: wrong preposition / k3: unnatural collocation] wait for him.Schultz has already spent weeks trying to raise the funds, but I do not want to wait for him indefinitely.

Gates Sr.: This could destroy his only chance to buy the company. He may be financially weak, but he is not lacking in vision. If you back down now, people will remember your integrity.

Rival investor: Okay, I will give him the opportunity to buy that company, but I will also offer him my deal, where I want to take part as a partner. All right, I will give him the opportunity to buy the company, but I would also like to offer him a partnership arrangement.

Gates Sr.: Good news[k4: wrong article] That is good news, I will discuss it with him.

Gates Sr.: That is good news. I will discuss it with him.

April, 30.2026_Article rendering

Task 2

Focus on the meeting [k3: unnatural phrasing + k4: wrong verb form] A focus on meeting the high requirements of international and domestic company's [k4: incorrect possessive case] company standards will make [k4: wrong tense] made it possible to create the best companies [k3: inaccurate word choice] leading enterprises in Russia, which comply [k4: wrong tense] complied with IKEA policy [k4: wrong number form] policies and quality requirements. Production capacity higher, than market average parameters. [k5: sentence fragment + k3: unnatural phrasing + k5: unnecessary comma] The production capacity of these enterprises is significantly higher than the market average.

A focus on meeting the company’s strict international and domestic standards made it possible to create leading Russian enterprises that complied with IKEA’s policies and quality requirements. Their production capacity is significantly above the market average.

Both inside and outside capacity [k3: inaccurate word choice] in-house and external production facilities, used by IKEA, regular production audits are conducted [k4: wrong voice / incorrect sentence structure] undergo regular production audits. In addition, they regular look for [k4: incorrect adverbial form + k3: inaccurate word choice] they are regularly monitored for principal сompliance [k3: unnatural collocation] compliance with the principle of the open calculation of the cost price [k3: unnatural phrasing] open cost calculation with continuous working focus [k3: unnatural collocation] a continuous focus on reducing cost [k4: wrong number form] costs and increasing volumes.

Both in-house and external production facilities used by IKEA undergo regular production audits. They are also regularly monitored for compliance with the principle of open cost calculation, with a continuous focus on reducing prices and increasing volumes.

Team buyers [k3: inaccurate word choice] Purchasing teams work side by side with their partners and delve deeply into the processes of each company. That support [k4: incorrect pronoun + k4: subject-verb agreement] This support is very useful for effectively operating production [k3: unnatural phrasing] the operational efficiency of any supplier, which helps to present these indicators on the level of international market players [k3: unnatural phrasing + k3: inaccurate word choice] helping to bring these indicators up to the level of international market players.

Purchasing teams maintain close cooperation with partners and become deeply involved in the processes of each enterprise. Such support is undoubtedly valuable for the operational efficiency of any supplier and helps bring performance indicators up to the level of international market players.

Besides improving production settings [k3: inaccurate word choice] performance indicators, investment projects are often used in [k3: unnatural collocation] supported through preferential financing schemes at the buyer's own cost [k3: unnatural phrasing] at the buyer’s expense.

In addition to improvements in production performance, preferential financing schemes for investment projects are often provided at the buyer’s expense.

Deeply development [k4: adverb instead of adjective + k3: unnatural collocation] Detailed development of purchasing scenarios and optimization of the all [k4: wrong article / determiner] the entire supply chain are also supported the long-term projects [k4: wrong voice + k3: inaccurate meaning] also make it possible to support long-term projects.

Detailed development of purchasing scenarios and optimization of the entire supply chain also help support long-term projects.

All these factors are attracted [k4: wrong voice] attract producers, as a result of which [k5: syntax — comma needed before the phrase] as a result of which manufactures [k3: wrong word choice] manufacturers create the production vertical [k3: unnatural phrasing] the brand’s production vertical with the partnership of IKEA [k3: unnatural collocation] IKEA as a close partner, increasing capacity.

All these factors attract manufacturers; as a result, enterprises build the brand’s production vertical in close partnership with IKEA, while increasing their capacity.

Termination of relationship [k4: wrong article + k4: wrong number form] The termination of relations between IKEA and the Russian market . [k5: syntax — sentence is incorrectly split] on the one hand gives opportunity [k4: wrong article + k3: unnatural collocation] opens up opportunities for the Russian manufactures [k3: wrong word choice + k4: wrong article] Russian manufacturers, on the other hand creates [k5: syntax — commas needed around linking phrases] , while on the other hand, it creates some chaos for producers with a high share of sales of that company [k3: unnatural phrasing] to that company.

The termination of relations between IKEA and the Russian market, on the one hand, opens up opportunities for Russian manufacturers; on the other hand, it creates a degree of chaos for producers whose sales were heavily dependent on IKEA.

Average supplier cooperation duration [k3: unnatural phrasing] The average duration of supplier cooperation with IKEA closely to [k4: missing verb + k3: inaccurate word choice] is close to 10 years, and there are some examples of companies in Russia , [k5: syntax — unnecessary comma] which passed over the 20 years of working [k3: unnatural phrasing] have passed the 20-year mark of working with that brand. Strong focus on the production [k4: wrong article] production is become [k4: wrong verb form] has become not only strength [k4: wrong article] a strength, but also the weakness [k4: wrong article] a weakness of IKEA business model.

The average duration of supplier cooperation with IKEA is close to 10 years, and some Russian companies have even passed the 20-year mark of working with the brand. In the new circumstances, a strong focus on production has become not only a strength but also a vulnerability of IKEA’s business model.

The IKEA withdrawal reveals some weaknesses:

• single-channel sales [k3: unnatural phrasing] single-channel sales dependence and the lack of an own distribution network;
• high specialization, as a result , and not enough widely product line [k5: syntax + k4: wrong adverb/adjective form + k3: unnatural phrasing] and, as a result, an insufficiently broad product line;
• project plan is designed for demand, more volume, than the Russian market may provides [k3: inaccurate word choice + k4: wrong verb form + k5: unnecessary commas] a production plan designed for demand volumes greater than the Russian market can provide;
• reduced trust from sub-suppliers in the new reality, when they no longer have a well-known brand behind them.

IKEA’s withdrawal has revealed several weaknesses: dependence on a single sales channel and the lack of an in-house distribution network; high specialization and, consequently, an insufficiently broad product line; production plans designed for demand volumes greater than the Russian market can provide; and reduced trust from sub-suppliers in the new reality, where they no longer have a well-known brand behind them.

At the same time, the experience and quality capacity [k3: inaccurate word choice] of production facilities of the furniture production should not underestimate [k4: wrong voice] be underestimated, previously engaged into [k4: wrong preposition + k3: unnatural collocation] involved in IKEA production, but now become [k4: wrong verb form] having become available.

At the same time, the accumulated experience and the quality of the furniture production facilities previously involved in IKEA production, but now available to the market, should not be underestimated.

For May,5,2026

For May 05, 2026

Task

1.) Thus, IKEA is the biggest furniture retailer.

2.) The customers have many problems with shipping or transportation. Therefore, IKEA invented flat packing that helped to decrease the cost and make the convience [k3: unnatural collocation + k5: wrong spelling] make things convenient for people. Therefore, IKEA invented flat-pack furniture, which helped reduce costs and make transportation more convenient for customers.

3.) The brand regularly pay [k4: wrong subject-word agreement] pays for different projects related to CSR. That account [k4: wrong subject-word agreement] accounts for 4% of their [k4: incorrect pronoun] its cash turnover. The brand regularly pays for various CSR-related projects. That accounts for 4% of its cash turnover.

4.) Rather than try [k4: misuse of a verbal] trying to make it by myself, I go to my sister, who has immersed herself in it. Rather than trying to do it by myself, I turn to my sister, who has fully immersed herself in it.

5.) Chinese companies produced not only cheap but also high quality [k5: wrong spelling] high-quality goods.

6.) Apart from being famous, they continue to expand their positions in market [k4: wrong article + k4: wrong preposition] the market. Apart from being well known, they continue to strengthen their position in the market.

7.) Different logos of companies can imply something. The logos of different companies can imply particular ideas or values.

8.) Purchasing teams always have a drive to reduce purchase prices to make their companies more competitive.

9.) NIKE allows sportswear companies to compete with them [k4: incorrect pronoun] it.

10.) Digital marketing tools allow you to increase the attractiveness of your goods. Digital marketing tools help increase the attractiveness of your products.

11.) IKEA has the wide assortment [k4: wrong article + k3: unnatural collocation] a wide ассортимент so [k5: syntax – run-on phrases – separate independent phrases with a full stop or ‘;’] , so they need the huge warehouses [k4: wrong article] huge warehouses to hold it. IKEA has a wide assortment of furniture, so it needs huge warehouses to store it.

12.) To remain the viral visibility [k3: unnatural collocation] maintain viral visibility, you need to invent something unique every year. To maintain viral visibility, you need to come up with something unique every year.

13.)The [k5: capitalization error] The interest in the brand remains strong, if your company has the goodwill [k4: wrong article] goodwill and you make something positive for the environment and society. Interest in the brand remains strong if the company has goodwill and does something positive for the environment and society.

14.) A country of presence should continue hard working [k4: misuse of a verbal + k3: unnatural phrasing] working hard to be visible. A country of presence should continue working hard to remain visible.

15.) IKEA be [k4: wrong verb form] is associated with the the [k5: wrong spelling] the biggest furniture retailer in the world. IKEA is associated with being the biggest furniture retailer in the world.

16.) We undergo a production audit every month.

17.) Many brands used the third-party production capacity [k3: unnatural collocation] third-party production facilities to decrease the cost of their products. Many brands used third-party production facilities to reduce the cost of their products.

18.) The production analyst should think in-depth development of purchasing scenarios [k4: wrong preposition + k3: unnatural phrasing] in depth about the development of purchasing scenarios. The production analyst should think in depth about the development of purchasing scenarios.

Potentially missed or debatable issues

1. The customers [k3: possibly unnecessary article] Customers — the definite article is possible, but a general reference without it may sound more natural.

2. cash turnover [k3: debatable collocation] turnover / revenue — the original is understandable, but cash turnover may sound slightly awkward depending on the context.

3. A country of presence [k3: possibly inaccurate wording] A country where the brand is present — the original looks like a literal calque and may need reformulation depending on the intended meaning.