Use of English. Rephrase the sentences filling each gap with one word only
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Rewrite the sentence using had so that it keeps the same meaning.
They stole my handbag while I was on holiday.
while I was on holiday.
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Rewrite the sentence using She got … so that it keeps the same meaning.
Her fingers got trapped in the door.
in the door.
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Rewrite the sentence using I won’t have … so that it keeps the same meaning.
I don’t want you to stay out so late at night.
out so late at night.
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Rewrite the second sentence using a passive infinitive structure.
Put your money somewhere safe. Someone might steal it.
Put your money somewhere safe. We don't .
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I. Study this table of pun types
| Type of Pun (EN) | Russian Equivalent | Explanation | Example (Animal Reel) |
|---|---|---|---|
| 1. Polysemy pun / Double-sense pun | Каламбур на многозначности; двусмысленный каламбур | One word has several related meanings; humour comes from switching between them. | “Pick up the pace, Pussyfoot!” (A kitten who is literally a “pussy-foot” AND a timid mover.) |
| 2. Homonymic pun | Каламбур на омонимах | Two words sound the same but mean different things. | Cat near a fish tank: “I’m not koi — I’m coy!” (koi = fish / coy = shy) |
| 3. Character-based pun | Персонажный каламбур | The pun works only because the speaker (animal) makes the meaning funny. | Dog bragging: “I would’ve given you retriever fever!” (Pun depends on breed.) |
| 4. Visual pun | Визуальный каламбур | The image creates a second meaning that the words alone wouldn’t. | Cat stuck in a towel tube: “I am Cornholio!” (Visually matches the meme.) |
| 5. Anthropomorphism pun | Каламбур на олицетворении | Giving human traits to animals to exploit double meanings. | Hamster eating loudly: “Fine dining, baby!” |
| 6. Rhyme-based pun / jingle pun | Рифмованный каламбур / шутливая дразнилка | Humour based on rhyme or sing-song sound. | Puppy jumping: “Jump the Chump!” |
| 7. Paronymic pun | Паронимический каламбур | Words look or sound similar but are not identical. | Lazy cat: “I need a meow-ment.” (moment / meowment) |
| 8. Phrase-twist pun | Каламбур на переиначивании устойчивого выражения | Known phrase is altered to create humour. | Sneaky dog: “Bark side of the Force.” (Dark side) |
| 9. Pragmatic pun | Прагматический каламбур | The humour relies on context, not just sound. | Cat watching a flying hula-hoop: “Gotta hype myself up!” (Self-motivation in a silly situation) |
II. Watch the shorts below, describe and characterise the puns in them. Turn off your VPNs.
III. ANIMAL REELS – Matching Headings to Effects
Match each heading to the correct explanation. Drag the heading into the box above the paragraph that best describes it.
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These animal reels are designed to grab attention instantly. Anthropomorphism, cute visuals and little “dramas” create immediate emotional resonance, so viewers are drawn in within the first seconds and often end up watching or rewatching the clip.
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Scenes like a mother cat scolding a “broke” father cat work because people map their own financial stress, family arguments and relationship fatigue onto the animals. The viewer recognises everyday situations in a playful, safe form.
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The same scene with humans might feel harsh or uncomfortable, but with cats or dogs it becomes light-hearted. The animal filter creates emotional distance, so even painful themes turn into harmless, shareable jokes.
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Short clips with cute animals function as quick mental breaks. Predictable mini-arcs and the “aww factor” help to lower tension; a voiced-over kitten complaining about a useless dad feels absurd and funny, briefly reducing stress.
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Many reels exaggerate and mock gender roles, family stereotypes and everyday power dynamics. A cat yelling “Go find food!” at a tomcat parodies the overworked partner and irresponsible spouse without directly attacking real people.
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Despite the humour, these videos often carry basic morals such as “Be responsible,” “Provide for your family” or “Don’t be lazy.” Because the message comes in a cute, comic form, the brain remembers it more easily.
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Each reel is a tiny story with a setup, conflict and punchline packed into a few seconds. This compact narrative structure makes them highly bingeable: viewers keep watching “just one more” clip, like micro-episodes of a series.
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People often forward these clips to partners, friends or family with a comment like “That’s you!” or “That’s us!”. The reel becomes a tool for playful teasing, in-jokes and indirect comments on real relationships.
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At the same time, such reels can normalise stereotypes, encourage procrastination through endless scrolling and trivialise serious issues like financial hardship or family conflict when they are constantly turned into jokes.
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IV. CONTENT PROPOSAL / CREATIVE BRIEF – WRITING TASK
You are a Content Creator in the marketing team of a pet-food brand. Write a content proposal (also called a creative brief / concept note) for a short reel with an animal. Your proposal will be sent to the Head of Marketing, who must approve the idea before production.
Task: Suggest a plot for an animal reel and present it as a professional content proposal.
Write 220–250 words.
Follow this layout:
- Header block: To / From / Date / Subject (Proposal for …)
- 1. Purpose of the reel: main aim, platform, KPI idea (engagement, reach, shares).
- 2. Target audience: characteristics, preferences, age group.
- 3. Concept summary: concise overview of the main idea.
- 4. Plot outline / script idea: step-by-step visual and voice-over description.
- 5. Tone & visual style: humour, emotion, colour palette, text-on-screen.
- 6. Expected impact & CTA: effect on engagement and viewer action.
Use a formal yet creative business tone appropriate for internal marketing communication.